“Our Sales X-Rays are always presented clearly to our clients, but are fairly complex to create. I first assess the customer’s dataset by running a deep scan and, from this, interpret my findings by aligning them with how the business works.
Design, layout, KPIs, metrics and the overall user experience are equal importance to me, so I produce charts and graphs with simplicity in mind to enable the client to digest and take action immediately.”

Tomas Stahl, CIO – DE Data